Growth Mapping — The First Step
Stop working in your
business.
Start working on it.
Growth Mapping is where you and I sit down, get clear on where you want to be in 3 and 5 years, and build the 12-month plan that gets you there — across sales, marketing, systems and AI.
Growth Mapping, explained
Sixty seconds on what it is and who it's for.
The Problem
Sound familiar?
"I just hired a salesperson but I don't have a strategy for them."
"My team feels chaotic. Nobody's working to a plan."
"I'm not sure our sales funnel actually works."
"Everyone's talking about AI. I have no idea where it fits."
What's missing isn't effort. It's a map. You can't build the business you imagined while you're stuck holding it together day to day.
Your Guide
I've sat where you're sitting.
I'm Owen McDonald, founder of Growth Machine. I work with business founders across Australia and Asia who have a clear vision but no clear path.
I'm not a coach or an agency. I embed inside businesses and build the structure growth depends on. Growth Mapping is my first port of call for founders who are serious about working on their business.
2x–3.7x
Increase in sales performance
200%
Of target in Q2 2025
20+ yrs
Sales & digital strategy experience
How Growth Mapping works
Have a coffee with me
Real or virtual. We talk about your business, your goals, and whether we're a good fit. It costs you nothing.
We map your growth
We work through your 12-month, 3-year and 5-year plan together — then dig into the strategy, funnels, systems and AI that make it real.
You own the map
It's yours. Build it with your team, hand it to someone else, or have me and my team come alongside and implement it with you.
What we cover, together
A founder-first deep dive into every part of the machine your growth depends on.
Founder goals first
How long do you want to be in the business? Sell, scale, step up to CEO, or out of the day-to-day? The plan starts with what you want.
12-month / 3-year / 5-year plan
Goals and objectives aligned across every horizon — and across each business unit.
Marketing funnel audit
Awareness, engagement, nurture, conversion, loyalty. We find the gaps and the holes.
Audience & content mapping
Who you're targeting, and the content and sales funnel needed to capture them.
Website & user journey
Right down to the site map, so your website does the heavy lifting.
Sales funnel + AI audit
Where AI genuinely makes your team faster and better — structuring data, handling calls, freeing your people. Not replacing them.
Without a map
With your Growth Map
Let's have a coffee.
A conversation costs you nothing, and we'll both know pretty quickly whether we're a good fit. Prefer to test the waters first? My AI assistant will walk you through Growth Mapping and help qualify whether this is right for your business.
Growth Machine helps business owners turn vision into traction by embedding strategy, sales, and systems that scale from the inside out. Connect with me on socials
