Doubling Sales Targets with Growth Machine
From reactive selling to record-breaking growth in under 12 months.
2x – 3.7x increase in sales performance
Sales cycles now 34% faster (31 → 21 days)
Average deal size up 1.5x – 1.8x across all profit centers
Learn how we doubled target - watch the video
The Goal
From reactive selling to record-breaking growth in under 12 months.
Pronto Marketing is a fast-growing agency with a strong reputation — but by mid-2024, sales growth had hit a ceiling.
CEO Tim K. describes their approach as “more reactive than strategic,” with experiments replacing structured growth.
Expanding the sales team proved challenging, as onboarding new reps like Tom meant stretching incumbent sales rep Adam thin, balancing his own targets with coaching duties.
By July 2024, Tim knew they needed outside expertise to:
Build structure into the sales process.
Accelerate onboarding for new hires.
Create systems that freed the CEO from day-to-day sales firefighting.
The Plan
Growth Machine embedded directly into Pronto Marketing’s sales team — not as an outside advisor, but as an on-the-ground sales manager and coach.
Owen’s Sales Management Approach:
Coaching: Deal workshopping, time management, and installing repeatable sales systems.
CRM & Pipeline Accountability: Ensuring no deals slipped through the cracks.
Training: Call reviews and sparring sessions to sharpen skills in real time.
One key element was implementing the Growth Machine Conversation Framework™, combining NLP future pacing, DiSC communication, and discovery frameworks to maximise every opportunity.
We also introduced a sales forecasting process in partnership with Head of Marketing, Pierre, linking pipeline insights directly to marketing campaigns — making it easy to spot and fill gaps before they became a problem.
The Result
By December 2024, the results were clear — and by Q2 2025, they were historic.
2x – 3.7x sales performance vs. targets, with 10% fewer leads.
Record-breaking Q2 2025 sales — biggest in company history.
Sales cycle shortened by 34% (from 31 days to 21 days).
Average deal size up 1.5x – 1.8x across all profit centres.
Tim fully freed from day-to-day sales firefighting.
Adam shifting focus to strategic accounts.
Tom transformed into a confident, high-performing closer in less than 12 months.
Client Success
“The past six or seven months of 2025 have been absolutely amazing for us. We’re closing bigger deals, more deals — and Q2 of this year has been record breaking. Owen kept us focused and consistent so we got there much faster than if we’d been on our own.”
Tim Kelsey, Managing Director
“Without Owen’s guidance, my progress would have been a lot slower. Having structured sessions, call reviews, and deal coaching every week has been invaluable.”
Tom Bland, Sales Account Executive
Insights from inside
A business that runs with rhythm. A team that moves with clarity. More time for what matters to you. That’s what your Growth Machine is built to deliver. I work inside your business to align strategy, sales, and systems into a structure your team can run.
The result is a business that grows from the inside out, with IP you own and momentum that lasts long after I’ve stepped away.
If you're ready to see what a Growth Machine could do for your business, get in touch today.
Growth Machine helps business owners turn vision into traction by embedding strategy, sales, and systems that scale from the inside out. Connect with me on socials
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