[Last updated August 2025]
Growth Machine and www.growthmachine.com.au (referred to as “our website”) are owned and operated by Owen McDonald Consulting Pty Ltd ABN 16 668 558 950, trading as Growth Machine (referred to as “we”, “us”, “our”, or “Growth Machine”). At Growth Machine, we take your privacy seriously and are committed to protecting the privacy of your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
“You”, “your” or “user” means you, the individual accessing our website or services, either personally or on behalf of a company, entity, or association.
Personal Information means information or an opinion about an identified individual, or an individual who is reasonably identifiable. Examples include your name, address, email address, telephone number, photograph, video, or voice.
This Privacy Policy explains how we collect, use, store, and disclose your personal information, as well as the choices available to you regarding use of, access to, or correction of your personal information in connection with your use of our website and our services (collectively referred to in this policy as “our services”).
We are not responsible for the privacy policies or practices of clients or third parties, including service providers such as Mailchimp, Klaviyo, or other marketing platforms.
By using our services, you consent to the practices described in this Privacy Policy. If you do not agree with any part of this Privacy Policy or our Terms and Conditions, your remedy is to stop using our website, resources, and services.
Growth Machine may collect and use your personal information to deliver our services, inform you of opportunities, and provide support, as described below.
Personal Information You Voluntarily Provide to Us
We mainly collect personal information directly from you when you first enquire about or engage our services, or when you interact with our website. Other ways we may collect personal information include: when you conduct a transaction with us or our affiliates; when we collect payment or billing information in support of a transaction; when you elect to receive information from us; when you purchase access to one of our products, services, or courses; or when you participate in an activity hosted by us.
We do not collect the personal information of your clients. That data remains in your systems and under your control. Where we access or process your client data in the course of delivering our services, we do so only as your data processor and in accordance with your instructions. This distinction is especially important when working with EU data subjects, as referred to below.
The types of personal information we may collect vary depending on the services you use, but typically include your full name, email address, postal address, phone number, location data, details of your interactions with us, billing information, and other information you voluntarily provide.
When you provide information through our website, we may also collect any additional personal information you upload to your account or share with us, which may include your image, voice, or video.
Information Received from Other Sources
We may also collect personal information that is provided, posted, or uploaded by users to any of our social media pages. We do not control the content posted to these platforms, so you should carefully consider whether you wish to share personal information in these spaces and tailor your content accordingly. Please review the relevant social media privacy policies before engaging:
Instagram: https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect
Facebook: https://www.facebook.com/about/basics/privacy-principles
LinkedIn: https://www.linkedin.com/legal/privacy-policy?trk=d_checkpoint_lg_consumerLogin_ft_privacy_policy
We may also receive information about you from publicly available sources, business databases, or third-party services, and combine this with the information we already hold. This helps us improve our records, identify new clients, and deliver services that may be of interest to you. For example, we may use Google Workspace or similar platforms, which may link your Google or social media profiles with other information we hold.
Google: https://support.google.com/googlecloud/answer/6056650
Where you are not an existing customer and we have collected your information from a third party, we will obtain your consent before contacting you if required by Australian law or by the law of the country in which you are located.
Our website may also contain links to other sites. If you share information with a third party (for example, by clicking their link), this Privacy Policy does not apply to them. You should review their privacy policies before providing your personal information.
Our website may allow you to post comments or participate in forums. Please note that any information you disclose publicly may be collected and used by others. Growth Machine is not responsible for any actions or policies of third parties who collect information that users choose to disclose on public forums. Any content you post on our website remains subject to our Terms and Conditions.
Automatically Collected Data
As you interact on our website, we may collect information about the device you used to access our site, and visits to one or more other websites (automatically collected data) through cookies, web beacons and other technologies, Internet Protocol address (IP address) tracking/URL tracking, and other tools (collectively referred to as “tracking technologies”). The types of automatically collected data collected on our website using tracking technologies include the search terms you used, new or returning user information, browser information, device type, operating system, internet service provider, website usage, referring/exit pages, platform type, date/time stamp, number of clicks, and ads viewed. Please see the Tracking Technologies section below.
How We Use Information
We use the personal data we collect from you (unless otherwise restricted by law) to:
● Start and maintain your relationship with Growth Machine. EU Data Subjects - This use is necessary for the performance of the contract between you and us.
● Provide support to you or for other services you have purchased from us or through our website, including operational communications about updates or changes in our services. EU Data Subjects - This use is necessary for the performance of the contract between you and us.
● Respond directly to your information requests or other inquiries. EU Data Subjects - This use is necessary to respond to or action your request.
Marketing
We also use your contact details to deliver information that we think may be of interest to you. If you do not wish to receive marketing materials, or emails from Growth Machine you can tell us your preferences by contacting us using our details provided to you below. You may also unsubscribe from mailing lists or any registrations directly on our website.
Where required by the applicable law (for example, if you are an EU Data Subject), we will send you marketing information or notifications only with your consent, which was given at the time you provided us with the personal data. If you do not provide us with your consent to the processing of your Personal Data for this purpose, we will not send you this information, (please refer to the EU Data Subjects section below for information on your rights).
With your permission, we may also use the information you provide to us as a testimonial in any of our promotional materials.
Additionally, we may feature testimonials shared by you on our website. We do this with your permission and have royalty free licence to do so. We may use the information you provide to us in our marketing and advertising, including but not limited to on our website, social media pages and/or blog sites.
Communications
If you communicate with us via email, using our web forms, or any other form of communication, we may keep the communication and the information it contains. We may use the information for business purposes, including responding to your inquiry, notifying you of any related opportunities, and other marketing purposes (please read the Marketing section above for more information on our marketing practices and how to opt out or unsubscribe).
URL and IP Address
We collect information about your IP addresses and your utilisation of our website, to help us improve our website to better suit your needs. We may use information about your IP address to help diagnose problems with our server, administer our website, analyse trends, track visitor movements, and gather information that assists us in identifying your preferences, as well as other visitor preferences. We also may use your IP address to enhance our security and investigate an actual or potential security incident.
For EU Data Subjects, the way we use your information is necessary for our legitimate interests in understanding how our website and our services are being used by you, to improve your experience and ensure network and information security. For more information about what we mean by legitimate interests, and when we may process personal data for our legitimate interests, please see the EU Data Subjects section below.
Anonymised & Aggregated Data
We may also compile, anonymise and/or aggregate your personal data and other information collected about you, as described in this Privacy Policy. We may also use such anonymised and/or aggregated data for our business purposes. This includes disclosing anonymous or aggregated data to our affiliates, service providers, advertisers and/or other third parties for marketing or promotional purposes. This aggregate information does not identify you and we may keep this information indefinitely.
For EU Data Subjects, this use of anonymised and/or aggregated data is necessary for our legitimate interests in understanding how to improve the services we offer.
Service Data
Our contract with you governs our relationship with you, so any information we receive about you during this process, will only be used for the purposes of performing the services you agreed with us.
Growth Machine only discloses personal information we collect in accordance with this Privacy Policy.
We share your personal information with trusted third parties who provide services to us. These providers are expressly authorised to process your personal information on our behalf for the purpose of delivering these services. They are not authorised to keep, disclose, or use your information for any other purpose.
We may share your personal information with:
- Payment processing and accounting providers (e.g. Stripe, PayPal) as necessary to process payments.
- Marketing service providers (e.g. HubSpot or similar).
- Research and analytics providers, including Google Analytics.
- Cloud infrastructure providers (e.g. Google Cloud Platform, Dropbox).
We may also disclose personal information in the following circumstances:
If you request or authorise it.
When required by law – in which case we will inform you who is requesting the data, their purpose, and if time permits, obtain your consent.
Where necessary:
a. to comply with the law;
b. to enforce any agreement we have with you;
c. to protect our rights, property, or safety (or those of our employees, clients, or others);
d. to investigate fraud; or
e. to respond to lawful requests by government or regulatory authorities, including to meet national security or law enforcement requirements.
To address emergencies or force majeure events.
To address disputes or claims, or where disclosure is required by persons with a legal or beneficial interest.
If we are involved in a merger, acquisition, financing due diligence, reorganisation, bankruptcy, receivership, sale of assets, or transition of services to another provider, in which case your personal information may be transferred to a successor or assignee.
Storage of Information
We collect, store, and process information from our website using cloud-based systems. This may include the use of third-party providers such as PayPal, Stripe, and Google Cloud Platform (GCP). Your information may be stored outside Australia. Where we transfer personal information overseas, we take reasonable steps to ensure that any overseas recipient handles your information in accordance with the Australian Privacy Principles (APP 8).
We keep your information safe by storing it securely, restricting access to authorised staff and service providers, and requiring them to treat your information as confidential. We do not sell your personal information.
While we implement reasonable security measures, no method of transmission over the internet or cloud storage is completely secure. By using our services, you acknowledge and accept these risks.
Cross-Border Data Transfers
The applicable data privacy and data protection laws in other countries may offer less protection than Australian law. By using our services, you consent to the transfer of your personal information as described in this Privacy Policy. If you do not agree to such cross-border transfers, please do not submit your information through our website.
Where we work with international clients or EU data subjects, we aim to only work with providers who demonstrate strong data protection practices and who offer a reasonable level of protection. For EU/EEA and Swiss personal data, we will take steps to ensure compliance with the General Data Protection Regulation (GDPR) for international transfers.
Social Media Interfaces
We use interfaces with social media platforms such as Facebook, Instagram, LinkedIn, and others. If you choose to “like,” share, or otherwise interact with these platforms through our website, those platforms may connect your visit to your personal information. Please refer to their privacy policies for further information.
You have the right to access the personal information we hold about you. We will allow you to access, correct, amend, or delete any inaccurate personal information. If you make a request to us in writing, we will respond within a reasonable timeframe, typically within thirty (30) days. If access cannot be provided within that period, we will give you an estimated date. If we deny access, we will provide our reasons in writing.
You cannot request that your personal information be identified or extracted from anonymised and/or aggregated data.
Upon request, we will advise you if we hold any of your personal information. You may access, update, or correct your information, or request its removal from our system, by contacting us in writing as set out in the Contact Us section below.
If you are an EU Data Subject, please see the EU Data Subject Rights section below for information on your rights in relation to the personal information we hold about you.
Children
Our website is not intended for use by, or targeted at, children under eighteen (18) years of age. We do not knowingly or intentionally collect personal information from children under eighteen (18). Anyone accessing our website is assumed to be eighteen (18) years or older, or under direct parental supervision. If you believe we have collected personal information from a child under the age of eighteen (18), please contact us using the details in the Contact Us section below.
Conditions of Use
By using our services, you agree to the terms and conditions set out in this Privacy Policy and in any other terms and conditions published by us on this website or provided directly to you (collectively referred to as “Terms”). If you do not agree with these Terms, you should not use our services.
Any dispute concerning privacy or the terms contained in this Privacy Policy will be governed by the laws of New South Wales, Australia. You agree to submit to the non-exclusive jurisdiction of the courts of New South Wales in relation to any such dispute, subject to any limitations on damages contained in any agreement we may have with you.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We reserve the right to amend the Privacy Policy at any time and for any reason, by posting the updated version on our website. Your continued use of our services, and/or continued provision of your personal information, will be subject to the terms of the then-current Privacy Policy.
We encourage you to review this page periodically to stay informed of updates to our privacy practices. The “last updated” date at the top of this Privacy Policy indicates when the most recent changes were made.
Scope
This section applies if you are an individual located in the European Union (EU) (EU Data Subject). For these purposes, reference to the EU also includes the European Economic Area countries of Iceland, Liechtenstein and Norway and, where applicable, Switzerland.
Data Controller
Growth Machine is the data controller for the processing of your personal data, and a data processer for processing personal data of your clients.
Your Rights
Subject to applicable law, you have the following rights in relation to your personal data:
● Right of access - If you ask us in writing for your personal data that we hold, we will give you a copy.
● Right to data portability - You have the right to obtain your personal data from us, within a reasonable time.
● Right to rectification - If your personal data is inaccurate, you are entitled to have it amended within a reasonable time.
● Right to erasure - If you ask us to delete your personal data, we will delete it within a reasonable time, provided it is no longer required by us.
● Right to restrict processing - If you ask us to restrict the processing of your personal data, we will restrict it within a reasonable time, provided it is no longer required by us.
● Right to object - You may ask us at any time to stop processing your personal data, and we will do so:
o unless we have legitimate grounds to continue, such as a contractual obligation; or
o if we are using it for direct marketing.
● Rights in relation to automated decision-making and profiling - Unless you expressly consent, you have the right to prevent the automated processing of your personal data, including profiling, and any other impact this might have upon you.
● Right to withdraw consent - You have the right to withdraw your consent at any time.
● Right to lodge a complaint with the data protection authority - If you have any concerns about the way your personal data is handled, you can report it to the authorised data protection authority in your country.
If we have shared your personal data with a third-party, and you have a right identified above, wherever possible we will contact them to amend it and let you know.
You may exercise your rights by contacting us in writing using the Contact Us section below.
Legitimate Interest
Legitimate interests refer to the way we conduct and manage our interests. For example, we have a legitimate interest in processing your personal data to analyse how our websites and our products and services are being used by you, and to ensure network and information security, as described in this Privacy Policy.
When we process your personal data for our legitimate interests, we make sure to consider and balance any potential impact on you, and your rights under data protection laws. Our legitimate interests do not automatically override your interests. We will consider the impact of our interests upon your interests and your consent regarding your personal data. You have the right to object, in writing, to processing your data that is based on our legitimate interests. For more information on your rights, please see the Your Rights section above.
Data Transfers
Wherever possible, we prioritise partnering with respected third-party providers who choose a higher level of data protection and advise us that they take important steps to protect your personal information. This is even if we are unable to verify that it is compliant with the EU General Data Protection Regulation for the transfer of Personal Data collected in the European Economic Area and Switzerland.
Our Security Measures to Protect Your Personal Data
We are committed to taking reasonable efforts to secure your personal data information. We use a variety of security and procedures to help protect against unauthorised access of personal data. We restrict access to personal data at Growth Machine and will treat your personal data with the greatest respect.
We cannot guarantee or warrant the security of any information you transmit to us, or to or from our online products or services. Growth Machine has no responsibility or liability for the security of information transmitted via the internet. If you have questions about this Privacy Policy or the security of your personal data, please contact us using the Contact Us section below.
We retain your personal data for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes and enforce our agreements. Once your personal data is no longer required, we will securely destroy it and will no longer store it.
Inapplicability of Privacy Policies of Any Linked Websites or Other Third Parties
This Privacy Policy only addresses our use and disclosure of your personal data. We encourage you to be aware that when you go to another website you should carefully read their privacy policy.
We are responsible for the processing of personal data received from you and subsequently transferred to a third-party acting as an agent on our behalf. As an Australian based organisation, our services fall outside U.K.-U.S. Privacy Shield Frameworks. Growth Machine is not subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
As an EU data subject, if you have unresolved privacy or data use concerns that we have not addressed satisfactorily, you may contact the U.K.-based third-party dispute resolution provider (free of charge) at https://www.financial-ombudsman.org.uk/ .
Together with our partners, we may use cookies and other technologies to analyse trends, administer the website, track your movements around the websites, to gather demographic information about our user base and to collect information about your browsing habits in order to make advertising relevant to you and your interests, as described below.
When you first visit our websites, you will be asked to consent to the use of cookies and similar technologies in accordance with this Privacy Policy, and if you accept, we will store cookies and similar technologies on your device.
What Are Cookies
Cookies are pieces of data sent to your browser when you visit a website stored on your device or computer’s hard drive. Cookies may store user preferences and other information. For example, cookies can store your session information for easy login to a website, or your language or user interface customisation preferences or may allow websites to record your browsing activities (for example, number of page views, number of visitors, and time spent on each page).
We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for a set period of time or until you delete it.
How We Use Cookies
We classify cookies in the following categories:
● Categories of Use
● Purpose
● Strictly Necessary
These cookies make it possible to link the actions of a user during a browser session to navigate around web pages, access secure areas of our website and help make the services available through our website and software functionality. Without these cookies, some basic functions of our website would not work.
For example, a session cookie is used to track a visitor’s identity during a particular session, and another cookie contains credentials to authenticate a user.
We use session cookies for authentication and authorisation purposes and to track a visitor’s identity during a particular session. Because these cookies are strictly necessary to deliver our services, users cannot refuse them.
You can block or delete these cookies by changing your browser settings.
Preferences
These cookies are used to store choices you make and your preferences regarding our services (such as your username, language or the region you are in, to enable user interface customisation). These allow us to provide enhanced, more personal features (such as enabling customer support for users, for example offering live support chat). These are not essential for using our services. However, without these cookies, certain functions may not work properly, and you may not be able to fully experience the interactive features of our website. For example, our website uses cookies to manage the display of items or content.
Our user interface customisation cookies are used to store clients’ preferences or to enable certain functions. You can block or delete these cookies by changing your browser settings.
Analytics
These cookies allow us to recognise you and count the number of times you visit and how you move around the website when using it. This helps us to improve the way our website works and makes sure you can find what you need more easily.
We may use cookies from our website, Google Analytics, Google Ads, Facebook Ads, and other third party providers. The information collected by Google (including your IP address) will be transmitted and stored on servers in the United States of America. Google will use this information to evaluate your use of our website, compile reports on our website activity and provide further services to us relating to our websites usage. Learn more about Google Analytics’ privacy practices, and see a copy of Google’s privacy policy, at the following link: https://support.google.com/analytics/answer/6004245?hl=en&ref_topic=2919631.
We may use Analytics cookies on our website to analyse and evaluate the use of our sites and improve our services and features. If a user is logged in to our website, the application also sets additional authentication cookies.
You can also prevent your data from being collected by Google Analytics on the websites by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
You may enable various integrations which, in turn, may set additional cookies. These cookies are set and controlled by you, for website usage tracking, analytics and enabling social media features. Growth Machine does not control the placement of those cookies. Use of those cookies is governed by your own privacy and cookie policies.
Other Technologies
We may use a tracking technique with embedded URLs to allow use of our website without cookies. Embedded URLs allow limited information to follow you but are not associated with personal data.
We use embedded pixel technologies (or pixel tags) for the purposes of identifying unique user visits (as opposed to aggregate hits) and for advertising purposes. In addition, embedded pixels or other technologies may be used in emails and our online display advertising to provide information on when the email or advertisement was opened, to track marketing campaign responsiveness.
At Growth Machine, we may also use widgets, which are interactive mini programs that run on our site to provide specific services from another company (e.g. links to bookmarked sites), along with buttons or other tools that link to other companies' services (e.g. a Like button). The widget, button or tool may collect and automatically send personal data, such as your email address, or other information to a third party. Cookies may also be set or used by the widgets, buttons or tools to enable them to function properly or for advertising. Information collected or used by a widget, button or tool, including cookie settings and preferences, is governed by the privacy policy of the company that created it.
Your Choices
On most web browsers, you will find a help section on the toolbar which provides a link to information about how to turn off browser cookies. Please note that if you reject cookies or disable cookies, your use of certain functions on our website may be limited.
To find out more about cookies and similar technologies, including how to see what cookies and similar technologies have been set and how to manage and delete them, visit www.allaboutcookies.org and/or or the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org, and follow the opt-out instructions there.
If you access our website on your mobile device, you may not be able to control the settings for tracking technologies. If you wish to not have your information used for the purpose of serving you targeted advertisements, you may opt-out by visiting the Network Advertising Initiative’s online resources available here https://optout.networkadvertising.org/?c=1 and following the opt-out instructions there, or if located in the European Union, visit the European Interactive Digital Advertising Alliance’s Your Online Choices opt-out tools https://www.youronlinechoices.com/. Digital Advertising Alliance of Australia: https://www.youronlinechoices.com.au/
Contact Us
If you have any questions about this Privacy Policy or the management of your personal data, please contact us at: Growth Machine
Address: 1 St Cuthberts Avenue, Armidale, NSW, 2350, Australia
Email: [email protected]
Growth Machine helps business owners turn vision into traction by embedding strategy, sales, and systems that scale from the inside out. Connect with me on socials
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Growth Machine helps business owners turn vision into traction by embedding strategy, sales, and systems that scale from the inside out. Connect with me on socials
Useful Links
Home
About Us
Services
Contact Us
© 2025 Growth Machine. All rights reserved. Privacy Policy. Terms of Use. Cookie Preferences